My most recent expertise is from my work as a PR Account Manager for MOJO AD. In this role I coordinated an integrated campaign on behalf of Sour Patch Kids through social, digital, and influencer tactics.

My assignment was to research and develop a social strategy specifically for TikTok. I had the opportunity to pitch to the client directly along with my internal team. Below is my final presentation.

For 16 weeks, me and my six-person team gathered and analyzed secondary and primary research, and crafted creative recommendations to solve our clients needs.

After quantitative research, we moved on to qualitative research by conducting in depth interviews and assembling key takeaways. We then presented our recommendations.

In this 8-week intro to strategic writing and design class, our practice client was Death wish coffee. Their wish was a rebrand to target those in the 18-34 year old category. As account manager for my team, I guided my team to ensure we worked effectively.